Groomx Sales & Marketing Training
1.The Definition of Marketing
- The Sales and Marketing Interface
- Philosophies
2.Identifying the Perfect Customer
- Recognizing an Opportunity
- The Marketing Environment
- Research and Information Systems
3.Buyer Behaviour
- B-C, B-B, C-C
- Consumer Decision Processes
- Organisational Buying
4.Selecting the Perfect Customer
- Segmentation
- Targeting
- Positioning
5.Creating the Perfect Offering
- Product
- Price
- Place
- Promotion
- Putting the P’s Together
- Multiple Mixes
6.Planning and Control
- Marketing Planning
- Forecasting and Expenditure
- Organization and Control
7.Filling the Funnel
- Enquiries
- Cold Calling
- Deepening Existing Relationships
- Networking and Gaining Referrals
8.Presentations
- Desired Result
- Features and Benefits
- Framework and Proof
- Objections
9.The DREAM Buying Path
- Do
- Repeat
- Evaluate
- Access
- Money
10. Powerful Introductions
- The Sales and Marketing Interface
- Philosophies
30 Second Introductions and Commercials
11.Identifying and Managing Buying Profiles
- Questioning, Language and Listening Skills
12.Keeping the Perfect Customer:
- Developing Loyalty
13.Closing and Follow-Up
- Buying Signals
- Closing Questions
- Follow-up Systems
14.The Psychology of Selling
15.Developing Personal Power
16.The Psychology of Motivation
- Personal Motivation Strategy
- Continuous Up gradation:
GroomX offers continuous up gradation of the trainings once designed. We also work closely with leadership team of your organization to introduce the new trainings and modify/alter existing trainings.
Methodology:
We use a combination of case studies
- Role Plays,
- Games,
- Activities
- Audio and Video Clips
- PowerPoint Presentations
Feel free to contact us on 9036111000 or step in to our office anytime
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